Buying Radio Airtime — Costs
The cost to reach 1,000 listeners. Average radio CPM is $10–$15.
Buying radio airtime is a mix of art and math. Prices fluctuate based on who is listening, when they are listening, and where they are located. Core Cost Factors buying radio airtime costs
The cost to reach 1% of a specific demographic in that area. The cost to reach 1,000 listeners
If you hire a firm to negotiate, they usually take 15%. Prices fluctuate based on who is listening, when
Ads in New York or Los Angeles cost thousands; small towns cost ten dollars.
💡 Ask for the "remnant rate." If a station hasn't sold all its slots for the next day, they often sell them at a 50–90% discount just to fill the space. To give you a better estimate, let me know: What city or region are you targeting? Who is your ideal customer (age, gender, interests)?
