Buying Leads On Zillow May 2026

The algorithm surfaces agent profiles more frequently in searches if they have complete, consistent information and high review counts. Strategic Considerations

Allows new agents or brokerages to generate business without an established referral network. buying leads on zillow

Success is heavily dependent on responding almost instantly, as faster responses significantly increase conversion rates. The algorithm surfaces agent profiles more frequently in

You are often competing with multiple agents for the same zip code. buying leads on zillow

A performance-based model where agents receive leads with no upfront cost but pay Zillow a referral fee (typically 35% or more) only after a deal closes. Key Performance Metrics for Success