: Users are more likely to watch a video that already appears popular.

: High initial engagement can sometimes "warm up" a post, signaling to the algorithm that it is worth promoting. 2. Algorithmic Backfire and "Ghost" Engagement

The practice of buying Facebook video views is a controversial shortcut used by brands and creators to simulate popularity. While it offers a superficial boost in social proof, the long-term risks to account health, reputation, and algorithmic performance often outweigh the momentary gain. 1. The Allure of Social Proof

: Buying views makes it impossible to understand who your true audience is, ruining your ability to run effective retargeting ads or specialized marketing campaigns.

While numbers may rise, the quality of purchased views is typically low. Most services use that do not interact with the content beyond the initial view.