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3. Sociological Perspective: "The Impact of Social Endorsement Cues"

: Researchers purchased engagement from commercial providers to see if platforms would remove the fake interactions. buy usa instagram likes

This 2024–2025 experiment by the NATO Strategic Communications Centre of Excellence tested how easily major platforms could be manipulated. This 2022 research (updated in 2026) published in

This 2022 research (updated in 2026) published in ScienceDirect and ResearchGate provides an economic breakdown of the SMM (Social Media Marketing) panel ecosystem. This highlights why users continue to buy likes:

: Despite platform efforts, commercial manipulation remains low-cost and increasingly sophisticated, often blending into authentic discussions.

: While some platforms like X (formerly Twitter) removed up to 50% of fake accounts, others like TikTok removed as little as 3%. This highlights why users continue to buy likes: the risk of immediate removal is often low, though long-term reach may drop by up to 60% due to "shadowban" effects.