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Some retailers double the base price of an item so that you are effectively paying full price for two items rather than getting one for free.
For many firework retailers, BOGO deals are a central marketing tactic designed to tap into the "psychology of free," which often boosts customer conversion better than standard percentage discounts. However, industry experts and savvy consumers often warn that these deals can be :
BOGO deals often calculate the "buy one" price at the full Manufacturer’s Suggested Retail Price (MSRP) , which is typically much higher than what you would pay at a warehouse or wholesaler without a BOGO promotion.
In practice, some BOGO offers simply function as a 50% discount. For example, if a firework is $4 with a BOGO sign, you might find it rang up as $2 per item on your receipt. 2. Why Retailers Use BOGO