: The shock value of a "free car" headline was a massive draw for customers who might otherwise have overlooked the brand.
The "Buy One, Get One" (BOGO) offer typically required customers to pay the for a high-end model, such as the Kia Sorento or the Kia Sedona minivan. In exchange, the dealership would provide a base-model Kia Rio —the brand's most affordable car—at no additional cost. buy a kia sorento get a kia rio free
: This dealership famously ran commercials in the late 2000s offering a "buy one, get one free" deal where purchasing a 2008 model could net you a 2007 model for free. : The shock value of a "free car"
: In the early 2000s, Kia was still establishing itself in North America; high-volume deals helped put more of their cars on the road quickly. : This dealership famously ran commercials in the
: Customers were still responsible for the sales tax, registration, and licensing fees for both vehicles, as noted by community members on Reddit . Notable Examples