: Consumers often categorize the "free" item in a different mental account than the paid item, making it feel like a bonus that doesn't count against their budget.
: Deep percentage discounts can sometimes lower the perceived quality of a brand. BOGO allows the "anchor" product to be sold at its full original price, maintaining its value perception.
: Shoppers often prefer a "free" second item over a 50% discount on two items, even when the math is identical. The word "free" triggers positive emotional responses and reduces the "pain of paying".
: Consumers often categorize the "free" item in a different mental account than the paid item, making it feel like a bonus that doesn't count against their budget.
: Deep percentage discounts can sometimes lower the perceived quality of a brand. BOGO allows the "anchor" product to be sold at its full original price, maintaining its value perception. buy 1 get 1 free clothes
: Shoppers often prefer a "free" second item over a 50% discount on two items, even when the math is identical. The word "free" triggers positive emotional responses and reduces the "pain of paying". : Consumers often categorize the "free" item in
