But Wait ... There's More!: Tighten Your Abs, M... -

If so, you aren't alone. In his book, , journalist Remy Stern explores how one out of every three Americans has succumbed to the siren song of the television infomercial. Far from just being "cheesy late-night TV," this is a $100 billion industry that has mastered the art of the sell. More Than Just Kitschy Commercials

Here is a blog post exploring the fascinating world of the infomercial industry through the lens of Stern’s investigative work. But Wait ... There's More!: Tighten Your Abs, M...

The phrase you're referencing is the full title of the book: by Remy Stern. If so, you aren't alone

Have you ever found yourself wide awake at 2 AM, mesmerized by a man in a neon shirt screaming about the miracle powers of a waterproof sealant? Or perhaps you’ve been tempted by the promise of "perfect abs" in just five minutes a day? More Than Just Kitschy Commercials Here is a

The true genius of the infomercial isn't just the product; it's the . They identify a problem you didn't know you had (like a dull kitchen knife) and provide an immediate, "limited-time" solution. Stern’s book ensures that the next time you see a "buy one, get one free" offer, you’ll see the sophisticated machinery working behind that "Set it and forget it!" catchphrase.

How the industry rose from simple product demos to a dominant force in modern American consumer culture. The Quest for Perfect Abs (and Millions)

You can find But Wait . . . There’s More! at Amazon for an in-depth look at how these pitchmen conquered our living rooms. Go to product viewer dialog for this item. But Wait ... There'S More!