Bradley Center Online

It lacked the extensive luxury boxes and modern concessions that modern sports franchises need to maximize revenue. 4. The Final Days and Transition to Fiserv Forum

Then-deputy NBA commissioner Adam Silver toured the arena and noted it was too small and lacked necessary amenities. bradley center

The exterior was very functional and boxy. It lacked the extensive luxury boxes and modern

As the NBA grew, it became clear the Bradley Center could no longer compete. The exterior was very functional and boxy

The Bradley Center held its last event in July 2018 before being demolished in 2019.

For over 30 years, the (officially the BMO Harris Bradley Center) was the heartbeat of downtown Milwaukee. From NBA buzzer-beaters to sold-out concerts and monster truck rallies, the "big white box" on 4th Street hosted countless memories for Wisconsinites before its demolition in 2019.