While David Boje is the primary academic reference, the word appears in other contexts: David M. Boje - Google Scholar
: One of his most influential theories, describing the fragmented, non-linear "pre-stories" or "bets" on the future that exist before a coherent narrative is formed. While David Boje is the primary academic reference,
: Published in Administrative Science Quarterly , this is his most cited article. describing the fragmented
: Organizations are not just structures; they are systems where people make sense of their experiences through stories. While David Boje is the primary academic reference,
His seminal article, (1991), fundamentally changed how researchers view communication within businesses. 📖 Key Concepts in Boje's Research
Dr. Boje’s work explores how organizations function as "storytelling systems" where meaning is constantly negotiated through shared narratives.