For the 2017 Super Bowl, Best Buy ran a humorous campaign focused on high-end home theater technology.

: These "How to College" spots featured DeVine in various humorous scenarios—such as a "Donuts" themed ad—demonstrating how tech like laptops and headphones are essential for student life. 4. Black Friday & Cyber Monday

: A high-energy spot featuring a family unwrapping Apple devices, including the Apple Watch Series 3 Go to product viewer dialog for this item. , Go to product viewer dialog for this item.

: The campaign promoted savings of up to 25% on select LG 4K TVs leading up to the game. 2. Holiday Campaign: "Open This Last"

, and , set to the song "Sirius" by The Alan Parsons Project.

: The ad used comedy to highlight Best Buy as the destination for premium "Big Game" tech, using the tagline "Expert Service. Unbeatable Price." .

: The Smiths are notorious for always trying to "one-up" their friends, but they are silenced by Andy and Sarah's LG OLED 4K HDTV from Best Buy.

In 2017, Best Buy's television commercials centered on two major cultural moments: the and the holiday season . The year's marketing was characterized by a shift toward emphasizing "meaningful moments" and experiences enabled by technology rather than just product specs. 1. Super Bowl LI Campaign: "The One-Upper Couple"