While the logo was not changed again in 2024, Best Buy updated the surrounding brand elements to better suit the "Age of AI".

: The "Best Buy" wordmark was pulled out of the large yellow tag. The tag itself was shrunken and moved to the lower right corner, functioning more as a graphic punctuation mark than a background container.

The current logo represents a shift from the iconic giant yellow price tag that dominated the brand's identity since 1989.

: The company adopted a modernized, bold black font (Futura Bold) designed to be cleaner and more readable in digital environments.