These spots featured the band's signature atmospheric sound to build excitement for new tech.

Outside of the rock classics, Best Buy utilized the track "I Got Your Back" by Andrew Simple , a song frequently heard in their customer-service-oriented commercials to emphasize reliability. Major Events and Holiday Campaigns

These holiday and promotional ads continued the Alan Parsons Project theme, creating a cohesive brand sound for the latter half of the year.

Throughout 2017, Best Buy’s marketing campaign heavily featured the music of . This choice utilized "prog-rock" synth-heavy tracks to evoke a sense of technological wonder and reliability. Several key spots throughout the year used these classic tracks:

Drafting an essay on Best Buy’s 2017 commercial music reveals a strategy centered on nostalgia, particularly through a partnership with progressive rock legends. The Sonic Identity of 2017

Best Buy also leveraged music for specific seasonal high-interest periods: