The track was written about a specific personal situation and an individual whose behavior—such as gaslighting and shifting blame—became the central theme.
The performance took place outdoors at Rockefeller Plaza . Ava Max, sporting her signature "blazing red" hair, delivered a choreographed set alongside a team of dancers.
The song is an '80s-infused dance-pop track featuring pulsating synths and a retro-style beat. Critics compared its sonic texture to other synth-pop hits like "Blinding Lights". Reception and Impact
Performance Analysis: Ava Max "Maybe You're The Problem" (Live on TODAY)
Fans and critics highlighted her vocal range during the performance, with specific praise for her ability to hit difficult high notes while maintaining the song's relentless tempo.
During her live sets, the song became a fan favorite, often involving crowd interaction where fans would wave signs embracing the "Problem" label in a playful, defiant manner.
Following the performance, the track gained significant traction, surpassing 21 million streams on Spotify within its first weeks of release.
On June 1, 2022, multi-platinum pop artist Ava Max visited in New York City as part of the Citi Music Series on TODAY. This high-energy appearance served as the live debut for her single "Maybe You’re The Problem" and a platform to announce her second studio album, Diamonds & Dancefloors . Performance Overview