Auto-marketing ✦

: Use Geofencing to serve ads to people near your dealership or a competitor’s lot.

: Focus on post-sale revenue touchpoints, such as service visits, parts sales, and maintenance alerts driven by connected vehicle data. Part 2: Marketing Automation (Process-Specific) AUTO-MARKETING

generally refers to Automotive Marketing —the specialized strategies used by dealerships and manufacturers to sell vehicles. However, it also frequently describes Marketing Automation , the use of software to automate repetitive tasks like emails and lead nurturing. Part 1: Automotive Marketing (Industry-Specific) : Use Geofencing to serve ads to people

: Implement AR/VR tools to let customers visualize a vehicle in their own driveway or take a 360-degree virtual tour. such as service visits

This strategy focuses on long-term relationships since customers only purchase vehicles every few years.