: While BOGO deals were powerful tools for adding new lines (acquisition), trade-ins allow AT&T to lock existing customers into new 36-month cycles (retention). Consumer Considerations & Pitfalls
: At least one of the two devices must be activated on a new wireless line . at&t buy one get one free deal
: Credits generally begin within 3 billing cycles . If the device cost exceeds the maximum promotional credit (often capped around $700–$1,000), the customer is responsible for the monthly difference. : While BOGO deals were powerful tools for
: Many iterations of the deal required customers to also have or add AT&T Internet or TV service (like DIRECTV or U-verse) to receive the full "free" credit. Without these, the credit might be limited to 50% off. If the device cost exceeds the maximum promotional
The industry has shifted toward , which AT&T pioneered to leverage the recycling value of older hardware.
: Each device typically incurs a $30–$45 activation or upgrade fee .
