An Outlaw -

: Encourage or empower a "revolution" in your industry. 3. Historical & Legal Definitions If you are writing an informational or historical text:

For businesses, the Outlaw brand archetype focuses on rebellion and liberation.

: Use language laced with grit and attitude. Formal communication should generally be avoided to remain authentic to the rebel persona.

: Avoid making them "one-note." Give them unexpected traits, like a weird hobby or internal conflict.