Alok, Sofi Tukker & Inna - It Don't Matter (official Lyric Video) Direct

It utilizes nostalgic, pre-pandemic footage of the artists traveling and performing at massive festivals around the world.

The imagery reinforces the song's lyrical theme—that distance doesn't matter when someone is "always in your head". Music Daily notes that the video suggests the special "someone" in the lyrics might actually be the artists' global fanbases. It utilizes nostalgic, pre-pandemic footage of the artists

Alok, Sofi Tukker & INNA - It Don't Matter (Official Lyric Video) It utilizes nostalgic

While praised as a "chart-topping masterpiece" that is "inescapable," some community members on Reddit noted its repetitive nature, though they still found the accompanying video engaging. It utilizes nostalgic, pre-pandemic footage of the artists