Airship Acquires Sms Commerce Company Replybuy -

Shifted from one-way "blasts" to personalized, one-to-one customer conversations.

While ReplyBuy was historically dominant in the sports and entertainment ticketing sectors, Airship aimed to apply its "friction-free" transaction technology across broader industries like retail and service-based organizations. Capabilities Added to Airship Airship acquires SMS commerce company ReplyBuy

Customers can browse and purchase items via a single text response. Shifted from one-way "blasts" to personalized

ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering. Airship acquires SMS commerce company ReplyBuy

Automated syncing of conversational histories with major CRM platforms.

The specific terms and purchase price were not publicly disclosed.

Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions: