A ★ Simple & Pro

A great cover letter isn't just a summary of your resume; it's a bridge between your past achievements and the company’s future [9, 12]. 1. Hook Them with the Opening

Mention a recent news item or a specific company value to show you’ve done your research [6, 10]. A great cover letter isn't just a summary

Match the level of professionalism or creativity found on the company's own website or job advert [10, 22]. 4. The Strong Finish Match the level of professionalism or creativity found

Focus on what you can do for the business rather than just what they can do for you [8]. 3. Personalize and Research Generic letters are easy to spot and often ignored [14]. 9]. Use [7].

Express genuine enthusiasm for the brand or a specific project they recently launched [6, 22].

While your CV lists what you did, the cover letter should explain how and why it matters to this specific employer [5, 9]. Use [7].