Since the document is not readily available online in a standard PDF format, you can try the following:
While a "full paper" with this exact title is not indexed in major public academic databases (like Google Scholar or Vernadsky National Library), the context suggests it is likely a student research project, a niche publication, or a report from the at Taras Shevchenko National University of Kyiv (KNU) or Borys Grinchenko Kyiv Metropolitan University . Likely Subject Matter Based on the decoded terms, the paper likely covers: Since the document is not readily available online
: Check the electronic archives (e-repositories) of the Institute of Journalism of KNU or the Grinchenko University research portal . a niche publication