24kgoldn, Lil Tecca - Prada (official Video) • Plus

While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact

Released on , the official music video for "Prada" by 24kGoldn and Lil Tecca is a high-energy, fashion-forward visual that marks a major collaboration between two of Gen Z’s most prominent hitmakers. Creative Vision & Production

The single reached #71 on the Canada Hot 100 and #18 on the New Zealand Hot Singles chart. 24kGoldn, Lil Tecca - Prada (Official Video)

The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release.

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release. While the song focuses on the luxury brand,

The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear.

The production was handled by SHOTCLOCK , with executive producer Harrison Corwin and production designer Alex Lepkowski. Video Narrative & Fashion Highlights The song came together naturally while Lil Tecca

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