How brands targeted young mothers during the 2010s through specific lifestyle magazines (e.g., Paidi kai Neoi Goneis ).
How austerity measures and high unemployment affected maternal healthcare and child-rearing.
The "struggling single mom" vs. the "modern career-driven mother" in Greek soap operas ( kathimerina ). How brands targeted young mothers during the 2010s
The rise of Greek "Mommy Bloggers" and Facebook groups as a primary support network.
Analysis of the "Baby Bonus" or similar municipal grants introduced in certain Greek regions in 2019. How brands targeted young mothers during the 2010s
Define the "Young Mother" demographic in Greece (ages 18–30) and the shifting birth rates.
The role of the "Grandmother" ( yaya ) versus the lack of state-funded childcare. How brands targeted young mothers during the 2010s
This paper would focus on the socio-economic challenges during the tail end of the Greek financial crisis.
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