It sounds like you might be looking for a paper on the philosophy, often associated with the acronym "What’s Important Now," which was popularized by legendary football coach Lou Holtz .
In professional leagues like the NFL, a "Win Now" mode describes a specific roster-building strategy: Blackjack Strategy Charts - How to Play Perfect Blackjack 16 : Win Now
The principle, popularized by Coach Lou Holtz and adopted by modern business leaders, is a cognitive framework designed to combat "decision fatigue" and "analysis paralysis". By narrowing focus to the most critical immediate action, individuals and organizations can maintain momentum and achieve long-term objectives through a series of short-term "wins." 1. Historical Origins It sounds like you might be looking for